Monday, January 31, 2011

Jimmy Choo Perfume: Scent du Jour

Picture 434.pngEveryone knows Jimmy Choo shoes have elegant style, fine craftsmanship, and unsurpassed glamour. Now the famous brand is expanding to include fragrance.

“We’ve transitioned into a lifestyle luxury brand, and it seemed like the next natural step for us,” said Tamara Mellon, co-founder, chief creative officer of Jimmy Choo and model in the provocative ads.

Brand new and exclusive to Saks, the fragrance, which was three years in the making, is complex. Deep and lush, earthy and exotic, sexy and delicate all at the same time.

What more welcome Valentine’s gift for your sweetheart than a pink facetted gem of the concoction–a gorgeous bottle reminiscent of a giant Murano glass paperweight.

“We wanted to create something that was an object of desire, that you would be proud to have on show,” Mellon stated.

Mellon was involved in the entire creative process, including the making of the fragrance itself with perfumer Olivier Polge of International Flavors & Fragrances.

It’s a fruity chypre (chypre is a perfume made with sandalwood), with green top notes, as well as exotic tiger orchid and Indonesian patchouli.

Picture 437.png“I like things that are sensual, so that’s how we came in with the patchouli,” Mellon stated.

“Fragrance is such an important accessory for women,” she said, “And our customer is every woman.”

Perfect gift for your mother, your girlfriend, or yourself!

Jimmy Choo Eau de Parfum, $95 for 3.3 fl. oz., is available exclusively through Saks Fifth Avenue. Visit Saks online or call 415-986-4300 and have them charge-send you a bottle before Valentine’s Day.

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